What is career guidance?

Career guidance is the activity and service carried out with the intention of assisting individuals across the age spectrum to make informed educational, training and professional choices. These services and activities ideally should be found in the school set-up i.e. schools, colleges and universities. However, they can also be found in the workplace, both in the public and private sectors.

These activities may take place on an individual or group basis. It could be traditionally face-to-face or carried out at a distance, where the two parties engage but do not meet; this could include internet-based services. They are carried out with the use of tools, trainings and workshops. Activities and services offered include:

  • Self-assessment tests
  • Job search help
  • Early career advice
  • Motivation

Career Guidance has proved to be comprehensive and developmental in nature and designed to help individuals continually rather than a stopgap measure. Thus it proves to be necessary in providing constant help to the individual during career development.

As individuals pursue professional work identities in accordance to personal traits and the labor market’s demand for specific occupations Career Guidance has become central to individual’s career development and progress. Widely accepted is the fact that Career Guidance and Counseling develop an individual’s competencies in self-awareness, educational and occupational exploration as well as career planning.

This service is offered by professional career counselors as well as career development facilitators. Professional Career Guidance firms, such as Discover Your Career Kenya, carry out training programs, workshops as well as have literature dedicated to this cause.

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