Discover Your Career (DYC) is a consultancy firm based in Nairobi, Kenya and the leading career guidance service provider in East Africa. It was established by its founding partners Margaret Waithaka and Victoria Wainaina in 2013. Compelled by a passion for young people, DYC is driven by the need to see all Kenyan youth discovering and maximizing their potential through early mentoring and proper career guidance.
In her experience as an entrepreneur and Managing Director of Square Gold PR and Marketing firm, Margaret Waithaka came across hundreds of youth who lacked direction in what careers they could pursue. Having identified a career guidance gap in the market, she conceived the concept of Erevuka kuwa Sonko (Swahili for ‘be knowledgeable and become wealthy) as a Corporate Social Responsibility for SGPR with the aim of integrating the youth in Kenya’s economic building process through entrepreneurship. Through research, Margaret found out that there was a huge gap between our education system and the job market. Many were placed into jobs which are/were not appropriate to their unique abilities, gifts/talents & personalities. The big idea was; the youth need guidance to take up careers that best suit them, become innovative within those careers and create empires within their areas of strength.
Victoria Wainaina has qualifications in Psychology and Human Resources. She first interacted with career counseling tools when she schooled and worked in the United States of America. Upon her return to Kenya, Victoria observed that the lack of guidance based instruction in the education system had resulted in a large portion of the population being placed into jobs which were not appropriate to their unique personalities. Further research indicated that the problem traced back to high school where many public and private schools lack a trained career master or mistress. As a certified Psychometric Test Administrator and Career Success Mentor who had worked with corporate clients to develop competency frameworks and mentor individuals into career success, Victoria partnered with Margaret to bring her expertise in helping individuals identify their strengths and careers that would be most appropriate for them.
To be the leading career experts that change lives positively.
i. To change career lives, positively.
ii. To guide individuals discover their innate passion and achieve career satisfaction.
iii. To align skills sets to job roles.